Empower your decision-making process with a comprehensive, personalized audit of your website's performance analytics. Discover what your data can truly do for your business.
Do you trust your Google Analytics data? Are you capturing what truly matters for your business? Harness the power of accurate, relevant, and actionable data to fuel your business decisions.
Starting with a deep understanding of your goals and target audience, we curate a customized plan to capture and analyze data that feeds into your decision-making processes.
We scrutinize your current web analytics setup, pinpoint areas for enhancement, and align them with industry best practices for precise and insightful reporting.
We hand over a comprehensive report outlining our discoveries, recommendations, and insights that can directly influence your strategies. Our training sessions equip you to effectively navigate your analytics tools, decipher the data, and implement the proposed improvements.
Google Analytics 4 is a robust tool for analyzing website data, but it's only as good as its setup. We ensure that your GA4 configuration is accurate and optimized, guaranteeing you reliable and actionable data insights.
We scrutinize your account and property settings, user management, filters, and data sharing settings, identifying any misconfigurations that might compromise data accuracy or account management.
We verify the installation and configuration of your GA4 tracking code, identifying potential tracking errors or issues. We make sure the code is present on all required pages, collecting the right data, and complying with data privacy regulations.
We review your setup for tracking specific actions such as button clicks, form submissions, and ecommerce transactions. We identify issues that might compromise data accuracy and highlight any essential tracking elements that may be missing.
We examine your URL parameter setup used for tracking different marketing campaigns, ensuring it aligns with your business objectives and collects the necessary data.
We analyze your GA4 customizations, including custom reports, segments, content groupings, channels, dimensions, and metrics. We ensure you're fully leveraging GA4's analytical capabilities.
Are you gaining all the customer data you need to enhance your business? Is it accurate? We evaluate your ecommerce tracking and reporting, pinpointing areas for improvement.
Ensure your Google Tag Manager (GTM) is correctly configured and fully utilized with our GTM audit. We identify opportunities to enhance your data-driven decision-making capabilities.
We review your GTM container— tags, triggers, and variables— for proper setup, configuration, and deployment. By identifying missing or unnecessary tags, we ensure data accuracy and relevant collection.
Our audit delves into your GTM data layer, including data layer variables, confirming they are correctly configured. We identify any missing or incorrect data, and align your data layer with your business objectives for valuable insights.
We verify the proper setup and functioning of third-party tools and platforms integrated with your GTM container, such as analytics, marketing, and CRM tools, bolstering their effectiveness and value.
Through our audit of your current reporting setup – including reports, dashboards, and data sources – we ensure that you're obtaining valuable, actionable insights. We spotlight opportunities to enhance your data visualization for clearer comprehension.
Customizing default reports and creating custom reports in Explorations can significantly enhance the value of your data. We review how effectively you're leveraging GA4's interface to create insightful reports.
Utilizing a dashboard tool like Google's free Looker Studio can connect seamlessly with your GA data. Our audit ensures your dashboards accurately reflect key insights in an easily understandable format.
We evaluate the structure, design, and visualization of your go-to reports (e.g., internal spreadsheets or documents), ensuring they offer relevant, actionable insights to you and your stakeholders. Additionally, we identify opportunities for automation to improve your efficiency.
If you’re analyzing your metrics in a tool other than Google Analytics, like a CRM or social media, are you able to gain insights? Is the data available outside of the tool? Can it be integrated? We help you make sense of the various sources of analytics in your tech stack.
Our audit of your BigQuery setup includes a review of the data structure, data loading process, and query performance to ensure that it is properly set up, configured, and optimized.
If you don't have insight into your site visitors' origins or behavior, or can't trust the data, or you feel like you aren’t able to discern the important metrics or what to focus on, we can help.
Your beautifully-designed website may sound like a garbled mess to a screen reader, or can be completely unusable to someone who accesses the web with assistive technology.
We look at the opportunities and challenges your website has for providing an optimal experience for all site visitors, including search engines.
We look at the opportunities and challenges your website has for providing an optimal experience for all site visitors, including search engines.
We look at the opportunities and challenges your website has for providing an optimal experience for all site visitors, including search engines.
Our comprehensive tools and resources are tailored to support you in understanding and effectively implementing the recommendations from the audit, allowing you to enhance and improve your website's search engine visibility on an ongoing basis.
There’s a lot of info coming your way at the conclusion of an audit, including details about issues discovered, research uncovered, opportunities, and recommendations. It’s crucial for you to make sense of everything so that you can properly act on making improvements, so we make sure that you’re not overwhelmed or confused by a long, dense report.
We provide you with PDFs, spreadsheets, and SOPs that are customized, based on insights from YOUR data, along with a prioritized action plan for your in-house team or your external contractors and agencies, and for any future employees to understand.
The world of web analytics is vast, and can be overwhelming. Our audit and task walkthrough videos translate complex, technical concepts into clear language and actionable tasks, so that you can confidently hit the ground running.
Easily gain insights for ongoing performance review from our user-friendly, interactive Looker Studio (Google Data Studio) dashboards powered by your audited data. Your branded dashboards are customized to show exactly what you want (and need) to see, and are easy to share with your team and stakeholders.
Our user-friendly docs, dashboards and videos will allow you, your team and/or specialists to implement the recommendations, but our personal support and training will empower you to confidently use your system for the long term.
There are typically lots of different folks that need to be on board with these new systems and tools, like developers, designers, marketers, and content creators. We work closely with you and your team to ensure you've got the knowledge and skills to continue to optimize and make data-driven decisions long after the audit is complete.
Our task worksheets are tailored to your website's specific audit data, providing a clear and actionable plan for addressing any issues identified during the audit. Easily track your progress and follow the recommendations provided in the audit.
"The team at Transform Your Org is really knowledgeable, knows their stuff, knows the platforms, and like me, is data driven. So the relationship worked very well because I had a lot of faith in the setup that they made, in the tools that they provided, and ultimately in the dashboard that they delivered."
Below are some commonly asked questions about our web analytics audit. If you have any other questions, please feel free to contact us.
The cost of our analytics audit depends on a number of factors, including how many pages your site has, and the functionalities of your site. Set up a discovery call to learn more.
Yes! Check out our GA4 Setup service.
Not at this time.
The whole process usually takes 1-2 months.
At the conclusion of our audit, we do our best to make sure you and your team will confidently be able to make improvements with our documentation, videos and initial training. We're always available for general questions, or if you need more assistance, we provide consultation, as well.
As the analytics world is always changing, especially with GA4, we do our best to keep our ear to the ground, and continually test and measure. We are always updating and adjusting our audit with new developments.
Take the first step towards a more robust, accurate analytics setup.
Let's chat about your needs and goals, and how we might be able to help.
Book a Discovery CallBeyond the GA4 Audit, we also offer complementary audits designed to holistically improve your website's performance and SEO capabilities.
Discover actionable steps to enhance your website's overall performance. Our priority action website audit focuses on identifying and addressing key issues that impact your website's SEO, web accessibility, and analytics. Gain a concise, impactful overview to fast-track improvements on your site.
Elevate your search engine rankings and amplify your organic traffic with our comprehensive SEO audit. We scrutinize your website's technical infrastructure and content strategies, laying out a roadmap for you to outrank your competitors and become more visible to your target audience.
